What kills me is ... we've got an NBC nationally televised event coming up and VeloNews is running a splash on Ignatiev.
I mean, i like the ruskie kid and all ... he's got fire and rides it smokin' hot ~ and, who doesn't want to hear more about a team that gives all those ex-dopers a chance to rekindle careers...
But come on! Let's see some hype about the upcoming US Open race ... or maybe even some Sea Otter smack talk about who's wielding what clubs. How about an interview, or three, with some American pro cyclists that ... actually race in America?
Don't get me wrong - there are few who follow international cycling as closely as I (total geek disclosure). But, if you want to grow the sport in America - and, don't you think that's the way to affect your bottom line sales/revenue flows, VN? - the long-term way to do so is to generate stateside heroes ~ stateside interest in stateside racing.
Showcase these riders and people will be drawn to them.
Slipstream, Healthnutz, PriorityHealth, Webcor, Lipton, Cheerwine, TIBCO ... hell, even those bike'tards with Rock Racing ~
highlight any of them! Give the fans a chance to know more about these teams and individuals - show them the personalities, the dramas, the ambitions and sacrifices.
maybe you're just putting all your eggs in the video basket?